udaanCapital

Proven in South India, ready to scale nationwide.

MASSIMO Batteries manufactures lead-acid batteries for motorcycles, inverters, tubular battery systems, solar applications, and UPS systems under the Massimo and Matrix brands.

After growing across South India and through export business, the brand set out to build a pan-India distributor network. It needed a financing partner that could simplify dealer onboarding, shorten payment cycles, and keep the channel easier to manage.

One connected journey, from onboarding to repayment.

udaanCapital linked distributor onboarding, lender approval, funding, and repayment in one visible journey.

Invite distributors into the program

A technology-enabled flow helped distributors onboard faster and gave the team clearer invoice visibility.

Verify invoices and fund orders

Approved invoices moved to funding faster, helping distributors replenish without slowing the channel.

Keep repayment and growth visible

A clearer operating view gave MASSIMO Batteries more control as its distributor network expanded.

Three measurable changes in the financing cycle.

The collaboration helped MASSIMO Batteries support a larger partner network while improving the pace and visibility of the financing cycle.

50%Increase in sales volume through distributors onboarded with udaanCapital

1.5×Transaction value reached 1.5× its starting level within three months

30 daysAverage repayment period, down from 45 days and roughly 60 days previously

Reported program results. Transaction-value change measured over three months; remaining measurement periods and source attribution should be confirmed before publication.

“The collaboration between Massimo and udaanCapital has been transformative.”

Vinay Pratap Singh · Business Head, Massimo

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