udaanCapital

Leading brands trust udaanCapital to transform channel financing nationwide

Saint-Gobain Glass Business partnered with udaanCapital to support its distributor and retailer network through channel financing for MSMEs.

The program needed broad adoption, a technology-enabled borrower journey, and a way to work with existing cash-discount structures without putting more receivables or credit exposure on the brand’s books.

udaanCapital on LinkedIn

The story behind the partnership.

Explore udaanCapital’s post on bringing channel financing to Saint-Gobain’s network across India.

Read the post

The next generation of channel finance, built to scale.

The partnership connected distributor onboarding, invoice payments, inventory access, and repayment into a flow that could travel with the network.

Make adoption easy

udaanCapital’s app onboarded borrowers and supported collateral-free MSME loans, helping the program reach Tier 2, 3, and 4 towns.

Settle invoices as orders move

The flow facilitated immediate invoice payments to Saint-Gobain, giving distributors access to inventory without upfront payment.

Keep liquidity working

Flexible payment terms, early-payment incentives, and reusable credit limits helped channel liquidity support higher purchases.

The program stays practical for brands and MSMEs.

Credit is extended by RBI-regulated lending partners. Terms, fees, repayment responsibilities, and applicable disclosures are shared during program setup.

Brand-side goal: Support channel growth without building receivables or taking excessive credit exposure.
Distributor-side value: Collateral-free MSME finance, inventory access without upfront payment, and flexible repayment incentives.

A wider channel, with more working capital in motion.

The partnership brought channel financing to a broad distributor network, with measurable reach across India.

₹170 Cr+Working capital disbursed to the Saint-Gobain Glass Business distribution network

200+Distributors onboarded over 20 months

122 / 23Cities / states reached, with focus on Tier 2, 3, and 4 towns

Reported program highlights based on the February 2024 announcement.

“So far, our distributors across over 100 cities have been successfully onboarded to get collateral-free loans, access inventory, and sell products without upfront payment.”

Anand Santhanam · Chief Sales and Marketing Officer, Saint-Gobain India Glass Business

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